Brand Brand Brand New loan originator- Lion Lender

Brand Brand Brand New loan originator- Lion Lender

Motivated by the popularity of electronic banking institutions like Revolut and N26 the group of committed experts has added their savings that are own capital to begin Lion Lender.

The core team is made of specialists who’ve substantial experience with finance, IT, marketing, company development, information safety and appropriate. They have been originating from worldwide banking institutions, major neighborhood IT organizations, fin-tech company, and electronic marketplaces. Lion Lender could be the initial step to produce an electronic bank in Russia.

Their objective would be to boost the monetary literacy associated with the population that is local. Everybody else needs to have effortless and convenient use of monetary solutions without borders – global, and comprehend plainly most of the advantages and dangers of lending options.

The business ended up being established in 2018. Since that time the group had been focusing on IT-system, general market trends, item development, etc., as well as in 2019 the entity that is legal procedure company had been founded and product product product sales had been launched. Presently, the united team is composed of 28 experts. The mortgage profile in the brief moment is EUR 2 million, with profits of almost 100 thousand euros.

“Lion Lender” is definitely a uncommon name brand for the business in Russia. The overwhelming almost all the MFIs brands in Russia are attached to ‘cash’ or ‘money’. The group made a decision to make use of the European approach in operating the business enterprise and branding. Furthermore, the scientists found that clients aren’t responsive to the business title into the short-term loans market. It’ s most crucial to possess a beneficial item and marketing that is excellent. Lion being an icon of security, self- self- self- self- confidence, and obligation, which can be essential whenever using cash.

How it operates?

The entire process of acquiring new business is fairly right ahead- the customer that is potential for short-term loans on the internet and sees an advertising on the net after which extends to Lion Lender’s site.

Then your loan can be chosen by the client quantity therefore the loan term they want. The payment terms are visible right away. Then he or she fills in the application form with the personal information for evaluation and scoring purposes if the client agrees with the terms. Lion Lender then utilizes its CRM that is own system outside integrations for operating the scoring model.

The outside databases like ‘Scorista’ service- the Russian Government Digital Services and credit bureau info is essential to decide associated with the application for the loan approval. In the event that loan is authorized, the customer should signal the contract making use of the signature that is digital from then on, the mortgage is issued in moments into the client’s bank card or account. Most of the procedures simply just take not as much as 20 mins for brand new customers as well as a shorter time for consistent consumers.

The advanced IT system with a outside scoring model allows approving loans simply to accountable borrowers. Also repeated consumers feel the scoring system once again. The scoring model is peaceful conservative and rejects significantly more than 90% of the latest applications and over 15% of duplicated applications. Lion Lender intends to retain the stability involving the growth that is high of company and also the loan profile quality in the foreseeable future. Nonetheless, as soon as the loan defaults, Lion Lender utilizes certified debt collectors to obtain the loan back and minimizes the losings. =


Presently, Lion Lender has clients that are nearly 10K. The mark market is individuals over 30 with family members, whom knows whatever they require cash for, just how much as well as just how long. They don’t make an application for the most or even for a maximum term which leads to having to pay the mortgage straight right back reliably as well as on time.

The customer that is typical a household man/woman, 33 years of age with normal earnings around EUR 550, additional or more training, smartphone and online users. The retention price is finished 50% now. As time goes on, they’ve been about to boost the coming back clients base to 75%.

The normal earnings associated with the clients is fairly high and as a result of plumped for customers, the standard price for Lion Lender is gloomier compared to the industry average of 15.6per cent. More over, the scoring system has been doing its task by maintaining the standard price for the borrowers low. The aim is to keep up with the standard price during the present degree, since this is certainly a motorist for development in their selected development strategy.

The item

Presently, only 1 item exists for investment- the short-term loans before the income (under thirty day period). The attention price is controlled by the Central Bank of Russia, the mortgage price is restricted as much as 1% per(up to 365% p.a.) day. That is on the basis of the competition.

Presently, the team is working constantly to supply the chance to provide our consumers additional solutions like money-transfer, P2P opportunities, long haul loans with payments and application that is mobile.

The average loan for brand new clients is just about EUR 140, while the normal loan quantity for perform clients is EUR 210. Probably the most loan that is frequent are spending money on bills and for household shopping.

Present future and situation

The Russian marketplace is quite competitive in micro-financing services, it is therefore extremely important to own a business model that is solid. The primary rivals will be the solutions which have the exact same 100% online model as Lion Lender and such young businesses which joined the marketplace recently and already accomplished quite high brand name understanding, for instance, organizations like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Neighborhood legislation may be the challenge that is main Russia. The Central Bank of Russia slice the rate of interest from 1,5per cent each day to at least one% per pay recently and issued brand brand brand new legislative initiatives which can be great for clients but result in the micro-financing company more difficult.

Because of Lion Lender’s aim that is main a digital bank in Russia they concentrate on the neighborhood company, but when its accomplished, they will have long-lasting aspiration intends to expand their company abroad.

Let’s welcome the new Loan Originator on Grupeer platform!

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